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| Gas Spring Summer 2010 Collection |
Gas Jeans enlists Ryan Mertz and Jana Knauerova for the Gas Spring Summer 2010 Ad campaign photographed by Paola Kudacki. The collection is colorful and very casual with denim accent including denim jackets, skirts, shirts and hot pants.
The founder, Mr. Claudio Grotto, started his business in fashion in the early '70s. The brand has strengthened its reputation by setting fashion trends across 56 countries and 3000 points of sale. The company has a strong vertical retail strategy that is being implemented on a global scale.
During the early 70's he started creating his first unique clothing items in-house. He learned many valuable trade secrets, necessary for the creation of fashion collections and the subsequent sales strategies. Within a decade, the company managed the entire product life cycle, from design concept to the final sale.
Collections targeted the youth fashion segment, with the characteristics of high quality and originality, while still maintaining a simple and versatile style. In recent years, Gas has opened numerous flagship stores around the world. This has not only allowed the brand to be closer to its consumers, but also to better communicate the brand's positioning and the strong values of the company: essentiality, passion, positivity, creativity, function and quality. |
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Last Updated 04.16.2010 |
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