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| Geox Men's Shoes Spring Summer 2012 |
The Geox group has constantly invested in innovation, ever since it was founded. Its Montebelluna head offices are host to R&D facilities, which are unique in their kind. Here, 15 technical staffers (i.e. engineers, chemists and physicists) are employed. They mainly research perspiration and human-generated heat-movement patterns. These labs test all materials used in their footwear and apparel manufacturing, check quality and especially come up with new technology and prototypes.
The Montebelluna-based team of scientists have created and patented new machinery to help them pursue their never-done-before research. Geox also works with the major research labs and universities to test and refine new technology.
This research and innovation driver has produced all of the more recent Geox projects. The most widely known today are the Rubber Patent, the Leather Patent and the Apperel Patent. |
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Last Updated 03.30.2012 |
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