|After working with Ryan McGinley, who did beautiful and conventional shootings of actress Tilda Swinton in Scottish landscapes, Pringle of Scotland decided to entrust its image in the hands of Swiss artist Walter Pfeiffer.
Known for his underground style since 1970 and his hedonistic view, the photographer was hired to shoot the Spring Summer 2011 advertising campaign.
The artistic touch is evident; the campaign (shot at hotel Art Nouveau Kurhaus Bergun in St. Moritz) is very sophisticated and contemporary.
Quirky poses; simple compositions, natural and direct lighting: the star is the Scottish Freya Mayor, one of the hottest faces of the moment.
The Scottish comedian, now the new face of the brand, played a leading role in the TV series Skin and is worshiped by many British teens.