Ermanno Scervino Apparel Fall Winter 2012 2013 Ermanno Scervino has chosen the contemporary beauty of Dree Hemingway for the new Fall Winter 2012 2013 advertising campaign. In an almost surreal atmosphere, Dree flaunts the garments of a collection inspired by the equestrian world, showcasing a new concept of non-conventional and free elegance. Ermanno Scervino is a Florentine designer, who followed his dreams for a stint in Paris and then in Italy, where he studied architecture and learnt everything he knows in the luxury goods and fashion design fields. He is knowledgeable about all the best techniques, because of his experience with the most prestigious workshops and the most beautiful fabrics...
Ermanno Scervino Spring Summer 2012 The Ermanno Scervino Spring Summer 2012 Women's collection is a special voyage across the India of Rajasthan and of the Maharajas. On distinctions between sporty and couture melt away in this new collection, one that offers daring combinations of different materials and different worlds. Graphic fishnet or cotton lace, a weave which evokes Vienna straw yields a style with essential volumes of sartorial structure. In the Men's collection, classic themes take on new forms in shades of sky-blue, becoming peculiarly modern. They blend into a backdrop of new cotton/linen/silk mixes, see-through raffia frame, and cotton/steel knitted fabric yielding a deliberately wrinkled effect that is never two-dimensional...
Ermanno Scervino Fall Winter 2011 2012 Innate elegance and irreverent modernity is the new concept of Ermanno Scervino's advertising campaign for Fall Winter 2011 2012, whose interpretation has been entrusted to Alice Dellal, ambassador of an alternative concept of chic. Known for her unconventional attitude and enigmatic eyes, she appeared on the cover of i-D - together with Kate Moss and Twiggy - on the issue entitled Most Iconic British Models, photographed by Solve Sundsbo. I don't want top models for my campaign, explains Ermanno Scervino. I'm looking for life's movers and shakers, for women who - by boldly subverting traditional canons - embody the concept of a new, sophisticated elegance...
