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Giorgio Armani Menswear Spring Summer 2011
"Whoso would be a man must be a nonconformist." Ralph Waldo Emerson Combining classic taste with measured traces of nonconformity. Constructing an aesthetic awareness that enables one to challenge conventional attitudes. Bringing a touch of sunshine to the classic Giorgio Armani palette – beige, greige, smoke, black and white –, introducing yellow and chartreuse green to light up handkerchiefs, ties, the lenses of sunglasses and belts. Like a ray of summer light. Key points of a style focused on the body, emphasizing the figure: double breasted jackets with natural shoulders, shorter proportions and bias cut at the hem to convey a sense of lightness... |
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Giorgio Armani Women's Collection Spring Summer 2011
La Femme Blue - An image, possibly a photograph or a still from a film: the Touareg, blue nomads of the desert. A journey that transforms this concept into an inspirational idea, but with a feminine interpretation, signaling one of those role reversals that characterize Armani style. Totally monotone: matt, glossy and glittering with crystals and all-over sequins, iridescent, layered and transparent. Each fabric, material and treatment contributes its own nuance and substance, from satin to knits textured like lace. Shapes are fitted, distilled, and even when the individual items are put together, they create a compact silhouette that flares towards the hem... |
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Giorgio Armani Menswear Fall Winter 2010 2011
An emotional state; an overwhelming sensation; a vision - a treasure trove of stories, encompassing flashbacks of memory, creating an aesthetic unity based on precise ethical values. The dynamic approach of a man looking to the future is united with that extreme and uncompromising attitude to life that can only be described as romantic. A passion that influences so many human actions and thoughts. There is a touch of revolution in the air, liberating the Giorgio Armani man from any trace of the commercialization that has taken over the world of fashion, a sense of freedom ushering in an astonishing look which we call romantic futurism... |
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